The Better Body Group was set up to solve a problem. Our founder Jason Crow had spent nearly two decades working in the fitness industry and had started noticing a trend. The vast majority of people just weren’t getting the results they desired. This was down to two reasons; firstly their environment. All of the big gyms seemed to lack the right atmosphere. These chains were set up for profit only, the floor space was packed full of useless yet complex machines, the sales team seemed to be the only members of staff that cared (and that was only until you signed a 12 month contract!) and there was no extra care provided for those with special requirements.
Secondly the trainers were simply not qualified or experienced enough. There was (and still is) no governing body for personal trainers. That meant that anyone could become a personal trainer in a matter of weeks. Suddenly every man and his dog were becoming ‘fitness experts’ or ‘weight loss gurus’. This led to a huge rise in misinformation. Instead of trainers keeping their training methods based around science they simply started training their clients in the same way they would train themselves.
The combination of the two made it near on impossible for clients to achieve their goals quickly or safely. Cue the Better Body Group!