James holds a BSc (Hons) Degree in Sports Strength and Conditioning from the University of Gloucestershire, and is soon to graduate with an MSc Degree in Sports Therapy, and has worked as a Level 3 Sports Massage practitioner alongside his studying.

Sport and performance play an integral part of James’s life and he has devoted his time working as an athlete, coach, leader and mentor throughout his career.
James is passionate about all sports and currently represents Great Britain at a Student and Senior level for American Football, as well as captaining a premiership side for the last 2 seasons. 

Working with elite athletes from a multitude of sports such as GB Judo, GB Athletics, and England Woman’s Rugby James has invaluable experience working with both male and female athletes. James is well acquainted to working with athletes of a diverse range of skill set and ability within group training situations as well as on a one to one basis.

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