You’ve been brainwashed

You’ve been brainwashed

So when I was a child, my Grandad would always get me a mars bar whenever he’d take me to a school event or sports practice. One day when we stopped off at the local spar while he was getting his lottery ticket I picked up the Mars bar myself, not knowing he’d already picked one up for me.

After he’d chosen his numbers I walked up to him holding the mars bar grinning away. He said “TWO!?” and chuckled, “that’s greedy” he said. I explained to him I didn’t know he’d already got me one so I put it back and off we went.

Fast forward a few years, and he still hadn’t dropped his tradition. This particular time I was waiting in the car and as he got in he dropped a ‘Mars Duo’ on my lap. At the time neither of us were phased… Why? Because it had long since been acceptable to purchase these, whereas years earlier it would be considered greedy.

In just a few years, marketing experts had brainwashed us into thinking buying a ‘duo’ chocolate bar was acceptable by reducing the size of them slightly, and adjusting the price slightly so that purchasing one was a no-brainer because you were getting more for your money. That 260 calorie snack just turned into a 386 calorie snack, and nobody batted an eyelid.

They are now available as part of meal deals in supermarkets, along with other oversized products such as ‘big bag’ crisps, sandwich triples and ‘more to share’ bags.

Take home message:

* Be mindful of ‘more for your money’ deals and offers. You’re likely purchasing more food and consuming more calories than you would usually eat!

* READ THE LABEL! Check the calories, and ask yourself if what you’re eating is worth the hard work you have to put in to burn it off.

* Before you pick something off the shelf remember, what would your Grandad think?

Sam Austin

The Better Body Group, Sevenoaks

2017-03-09T12:11:13+00:00 January 5th, 2017|Diet, Fat Loss, Fitness, Personal Trainer, Sam Austin’s Posts|1 Comment

One Comment

  1. Jean Austin January 5, 2017 at 6:43 pm - Reply

    As SAMs nan I can tell you this is absolutely true. To this day my husband (SAMs grandad) still thinks a Mars bar is good to sustain you through a couple of hours until it’s time for your meal. After 53 years of marriage I have given up trying to educate him on what is good for his health. His idea of a diet is cutting down on Brussels sprouts – he doesn’t like them. Piling the butter on his bread – it oils the tubes. Three heaped spoonfuls of sugar in his numerous hot drinks as he needs the energy it provides. He forgets to eat the fruit in the fruit bowl unless I put it on a plate in front of him. Other than this he is a loving, generous and loyal husband who would give his last penny to those he loves …….but NOT his last Mars bar.

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